Planning your website

Before you create any website you need to make a plan.  The following guidelines will not only help you save time and effort, but will be really important if you want your website to perform well in the search engines.

Mistore web solutions are designed to conform to the search engines code of ethics. They are written in a way that allows search engines easy access to your content to help you achieve the maximum search engine ranking positions (SERPs) possible. However, we can only do so much.  By following these guidelines you can make the most of the website capabilities and ensure that you optimise your website.

We recommend that you read all four short guides before starting to populate your website. There are also glossaries of terms and further articles about specific information that you might like to read more about.

Planning the website layout

This is a short guide to help identify what you want the core function of your website to be, how you want your visitors to behave and setting goal paths. [Tell me more about planning my website layout]

Planning the website content

This is a short guide about how to write great content, making the most out of how search engines and your visitors view your website. [Tell me more about planning my website content]

Search engine optimisation (SEO)

This is a short guide about the do’s and don’t of website planning to help optimise your website. [Tell me more about search engine optimisation]

SMART website investment

Websites should be seen as investments that yield returns. The following guide is about applying the principles of the other guides to form a SMART plan. This will ensure that your website is not just a cost, but a useful sales and marketing tool. [Tell me more about SMART website investment]

Writing meta tags to help optimise your website

The main function of the meta tags is to help the search engines understand your website. Meta tags are important for search engine optimisation (SEO) and add a visual title to the web page. Every web page has it's own set of meta tags and a default setting can be created where none have been assigned.   [Tell me more about meta tags]